Webtron's Innovative New
Auction Technology Options in 2025

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Wine Auction Software for the Intuitive Auctioneer
Looking for an advanced online auction platform to boost your wine sales? We’re here to help.
Our wine auction software is fully customizable, seamlessly integrating your company’s colors and logo into your website.
With over 15 years of experience, we’re a trusted partner to modern wine auctioneers, dedicated to maximizing online sales potential. Our branded, white-label auction solution requires no installations, equipment purchases, or app downloads—everything is managed directly through your website.
Smart filtering to help you sell more, more often
Ensuring ease of use and accessibility is essential for any auction platform.
Our integrated smart categories system empowers online bidders to streamline searches based on specific categories such as white wine, red wine, champagne, moscato, hampers, and more. What’s particularly enticing is the customizable nature of the filtering method, allowing users to tailor it precisely to their preferences.
In every webcast auction, pre-bid functionality is included, enabling online bidders to submit offers before the auctioneer. This contributes to creating an immersive online auction experience, with participants having access to complete, real-time audio and video.
For those preferring timed auctions, sought-after features like reserve feedback, smart filtering, bid extension, and lot staggering are available, enhancing bidder satisfaction.
Utilizing the latest auction software technology, our platform guarantees smooth bidding on all modern mobile devices, tablets, and browsers, with no compatibility issues. Choose the online auction format that best suits your strategic goals, whether it’s a timed online auction, pre-bid, or webcast auction.
New Features!
AI chatbot: 24/7 Admin Support
Auto-Translation Multi-Language Auction Software: 104 Languages available.
Bidder Verification: Ensure a secure auction with credit card verification.
AI Auction Software Solutions: AI automated auction Lotting and Cataloging
Payment gateway options: (Stripe, Apple Pay, Google Pay, PayPal)
Auction API : Our integrated suite enhances efficiency, reduces administrative workload, and ensures scalability by automating processes seamlessly across systems.
Lot videos: Specific lot videos of your featured content.
Marketing Materials (images, GIFS, Videos). Use for EDM, website and social media marketing.
Invoicing Options:
Use in system invoicing
Export CSV for external invoicing
XERO invoicing compatibility module.

The New Webtron 9AI Auction Software is here
Seize the opportunity with our white-label auction solution seamlessly integrated into your website. Specifically crafted for wine auctioneers like yourself, it’s tailored to elevate your online auction business to new heights.
Now is the ideal moment to enhance your online auction software with Webtron’s latest 8.0AI artificial intelligence auction software release.
It’s ‘Simple for bidders and powerful for auctioneers’.
Reach out to us below for a demo!
FAQS
Webtron Wine Auction Software provides sellers with a professional platform to auction wines online. It is designed for a wide range of sales, from rare and collectible bottles to bulk wine lots and even barrel auctions, helping sellers connect with buyers more effectively.
The software allows sellers to display their wine inventory with detailed listings in both webcast and timed formats, while buyers can place bids directly through the platform. Features such as real-time auction tracking and secure payment processing ensure a smooth and reliable sales process.
When evaluating wine auction software, it’s important to consider pricing, feature availability, customisation options, and the quality of customer support. Webtron delivers flexibility across all these areas, making it suitable for businesses of all sizes.
Key features include advanced bidding tools, branding and design customisation, and comprehensive reporting and analytics. These ensure that sellers can run professional, branded auctions while maintaining complete visibility into their performance.
Yes. Webtron supports both live webcast auctions, where bidding happens in real time with an auctioneer, and timed auctions, where lots close after a set duration. This flexibility allows wine sellers to choose the auction style that best fits their needs.
Webtron’s platform supports multiple currencies, making it ideal for sellers catering to international buyers. This ensures a seamless experience for bidders regardless of their location, helping wine auctions reach a global audience.
Sell more wine with online auctions. Ask us how.
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